The importance of an Idea

Next time you're wanting to convey to others the importance of sharing ideas and information, try this simple exercise:

Ask people to form pairs. Now ask them to share a similar amount of money - say two dollars.

Ask how much money each person has after they've exchanged their two dollars. (They'll have what they started with)

Now ask each person to share an idea with his or her partner. Ask how many ideas they now each have. (They will have twice as many ideas)

It was Harvey Firestone, the US tyre pioneer, who said that, in business, capital isn't so important, nor is experience, becasue you can get both of these. What is important, he said, is ideas. If you have ideas, you have the main asset you need. What is remarkable about ideas, too, is that they multiply, and because of this, there isn't any limit to what you can do with your business and your life, said Firestone. They are our greatest asset - ideas.